Social Media in Business
Friday, October 23, 2009 at 9:30 AM (GMT)
YOU CAN BOOK HERE WITH A CREDIT CARD OR PHONE 01628 894361 ext 232
In A Nut Shell
The conference examines how social media platforms such as Facebook, YouTube, Twitter, are having a major impact on business practices and culture. How can these tools be utilised, how can you employ strategies within your company to increase profitability, sustain reputation and empower your employees to be brand ambassadors. Indeed should you employ internal social networks within your own organisation as a means of facilitating a sharing community amongst your employees, or should you use public open platforms?
These tools can be highly disruptive to any company and are changing the fabric of communications through PR and marketing, you can no longer sit back and watch this unfold, you need strategies in place, you need to know what to say, how to say it, and when to say it.
Conferences of this type ordinarily have a price tag of x4 or x5 the ticket price!
We are thankful to our sponsors who enable us to bring this conference to you at an affordable figure.
Register now and join the smart thinkers, stay ahead of the game!
|
“Social technologist Benjamin Ellis (@BenjaminEllis>) is holding live iPadio interviews with the Events speakers. Listen to those interviews here - and get notified of new interviews starting via Twitter (follow #smib09). If you want to ask questions of Benjamin and the speakers during or before the interviews Tweet @BenjaminEllis #smib09 with your question. These live interviews will help everyone get the most from the Event’s by making sure that the right questions are asked, and answered! |
Peter is COO of Viadeo Europe and is responsible for European business development, sales & marketing. Daren Forsyth (140characters.co.uk) - A 15-year veteran of the digital media arena, Forsyth has earned the reputation of an energetic, dynamic and innovative business leader. Neville Hobson (NevilleHobson) - Against the backdrop of changing behaviours in our society and shifting climates of trust, Neville Hobson takes you on a tour of the social media ecosystem to help make sense of it all for you and your organization. Katy Howell (Immediate Future) - Dipping toes in Twitter and trialing Facebook are a great start, but for social media to have impact, brands need to take the plunge. Funnelling communities, mapping to business ROI and extending the communications beyond seeding promotions. Eaon Pritchard (Geronimo) - How forward thinking brands are connecting with their customers in the on-demand, converged media landscape. Trey Pennington - The Social Media Game and the Questions People Play. Mark Redgrave OpenAmplify - This session will investigate the value that social media holds and the implications for businesses, as well as providing guidance on how they can filter out the noise, understand the conversations and action it appropriately. It will also explain how this space is evolving and the role that the semantic web may play in the future. Tim Callington (Edelman) - How accountability can still mean profitability in the digital age. Maz Nadjm (Online Community Product Manager, BSKYB) - A panel summarising the morning's presentations and providing the audience with a chance to pose questions. Jon Ingham (SocialAdvantage) - Using examples, Jon will describe how organisations can increase the value they can receive from their investments in social technologies. Joanne Jacobs (JoanneJacobs) - How Competitive Advantage is Shifting in the Social Media Age. Oliver Blanchard (Brandbuilder Marketing) - Outlining the differences between financial measurement (R.O.I.) and non-financial measurement, then explaining why understanding that distinction is important to organizations. Steve Lamb (Microsoft) - Exploring the professional use of social media in the enterprise. We'll discuss practical examples of successful strategies to embrace social media in the enterprise - improving profit and reputation Ged Carroll (RuderFinn) - Traditional marketing segmentation is proving of limited value in modern times, however the web and social media allows to think about a new demographic that of consumer intent. Benjamin Ellis (Redcatco) - Can social media really outsource your thinking, reduce your support costs and speed development? Examples of what does and doesn't work. Charlie Osmond (FreshNetworks) - Simple, straightforward advice on how to make social media work for your business. Judith De-Cabbit iLevel- What to watch, what to do when things go wrong and how to approach reputation management online including some famous mistakes. A panel discussion bringing together a summary of social media in business and predictions for the future.
Conversation Matters Speakers & Themes
09:00 - Registration, welcoming coffee
Social Media in Business Keynote - Peter Crosby of Viadeo
"MC"
AM Theme
"Social Media in the context of Marketing & Public Relations"
"Strategizing Communication in a (Social) Networked World"
"Moving Beyond ‘Bubble’ Communication"
"Brand Engagement"
"Connections, Content, Conversations: Commerce"
"Sentiment and Intent: the hidden gems within conversation"
"The Challenge and Opportunity of Public Engagement"
"Sky Community"
Panel Discussion - "Social Media in the context of Marketing & Public Relations" - Moderated by Jamie Riddell
Lunch - The Strand Palace Hotel provides reasonably priced lunches
PM Theme
"Applied Social Media in Business" - monitoring, measurement, development
"Using Social Media for Competitive Advantage"
"Gordon Gekko Is Dead"
"Financial vs. Non Financial Measurement"
"Social Media Enterprise"
"Intent is the New Demographic"
"Crowd Sourcing"
"Social Media Let's Get Practical"
"Online Reputation Management"
"The Future of Social Media" - Moderated by Jamie Riddell
5:30 END
Social Media in Business
What we do
During 2009-2010, we are bringing together small businesses and social media experts through regular events, training and consultancy.
Social media for small business
We want you to mix with other small businesses so that you can learn quickly what does, and does not, work.
Expertise
We want you to hear from media experts who daily work in the internet making sure their clients are heard.
Proving it works
We will show you how to measure campaigns and derive an ROI so that you have numbers to monitor your progress and see for yourself what works and what does not work.
Networking you with experts at the right price
We will stand by you from beginning-to-end, and point you to social media services in UK and internationally who match what you want to do at the price that suits your business.
Interested in Sponsoring SMiB events? Please email our Business Development Manager Nigel Clarke at Or telephone +44 (0)1628 894361 (ext: 224)
Members Club
 |
View other Social Media in Business events |
 |
Contact the Host |
 |
Subscribe to receive notifications of future events by this host |
News & Updates
Andrew Gerrard panellist at #smib09 brings a large deep bucket load of experience to the discussion
Mazi from Sky Television confirmed as speaker, more details up soon.
#smib09 news: Peter Crosby COO of Viadeo confirmed as Keynote
Steve Lamb of Microsoft confirmed as Speaker
NEWS: Very happy to tell you: Oliver Blanchard confirmed as #smib09
Jon Ingham of http://www.strategic-hcm.com confirmed as Speaker
£50 eOffice vouchers available for ALL attendees.
Email
Facebook
Twitter
LinkedIn
MySpace
Digg
del.icio.us
Reddit